CHARACTER DEVELOPMENT

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Working with M. Spiegel and AT&T Corporate our team designed a custom logo type for AT&T Center. This new identity was used in the large exterior entry signage, ticket booths, scoreboard and the NBA hardwood court for this legendary home of the San Antonio Spurs.

 

In the creation of this new logo for AT&T Center we designed a custom typeface which had visual connections to the teams that play in the arena and worked seamlessly with the AT&T Globe logo graphic. Our work was approved by our clients at AT&T, The Spurs and the NBA for use in the arena. Using Google Earth, you can even see our
logo application on the roof of AT&T Center from space.