VICTORY RIDES

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Hill Creative Group worked with Trek Bicycles in Wisconsin to design and produce a series of printed marketing brochures and Velo News ads to showcase the launch of a revolutionary racing bike brand LeMond Racing Cycles created by Greg LeMond, the first American to ever win the Tour de France.

 

Our team developed these projects to commemorate Greg LeMond’s historic victory in the 1986 Tour de France and to introduce cyclists to his industry leading geometry and legendary technology innovations.